Being a Businesswoman, Hetal Jhaveri Turned a Homemade Business into a Global Company
Being a businesswoman, Hetal Jhaveri, a small-scale business owner who runs the business under her name that is “Hetal’s Home Made”, is an inspiration for many other Indian women. Once started selling homemade thandai in Ahmedabad, Hetal Jhaveri is now managing a business that includes marked coffees, designer sweets, and Sorbet flavours as well. She is now having around 32 items in the sweet’s menu, including homemade, premium, and unique items.
Start of Career Life
In 2001, Gujarat practised earthquake, and it was the time when Hetal Jhaveri started her business of selling sweets at her old house. She claimed that the initial idea behind starting the sweets business of sale was to become a helping hand to her mother-in-law. At the beginning of her business, she only offered mocktail and sorbet flavours.
For a couple of years, Hetal Jhaveri continued serving of basic sweets. The clients motivated Hetal Ben to sell homemade desserts and with plenty of orders already placed. Her business of selling flavoured drinks was growing consistently till 2003. After a year, she added four new items in her list, which were distinctive and unique.
Hetal Jhaveri released her new products on the occasion of Rakhi festival, where sisters could gift it to their brothers. First, she began to introduce at least one unique flavour in the menu of sweets at an affordable price.
Being a businesswoman, Hetal Jhaveri robustly believes in ‘customers first’ attitude. Her social circle and positive thinking never allowed chasing her clients. It’s only because of her talent and skills that made her so famous in the world of sweets seller. Her business mainly grew by word of mouth.
The successful business families with Gujarati background from different parts of the globe places sweets order to her. She politely claims that her business as selling designed sweets is for everyone, including Gujarati roots and other business fraternity across the world.
All the workers of Hetal Jhaveri are constant, hard-working and have always been there since the time she started her own business as designer sweets. Apart from her sweets, it’s her charm and care that attracts many people to trust her.
Hetal Ben believes that sweets should be enthusiastically different from those that are readily available in the market. The suggestions from her clients help her to make a new recipe that fits best with the client’s taste. She took criticism as a factor to grow and not to frown.
Incorporating feedback of Hetal Jhaveri became very critical to her business as customers could get what they wanted.
How Did Hetal Jhaveri Get Ideas on Selling Unique Sweets?
Hetal Ben loves cooking and preparing different sweets that are unique in itself. When people like her designed sweets, she gets excited and motivated to make more new and distinctive sweets. Hetal Jhaveri believes taking feedback from the customers is beneficial that gives information about their taste and what improvements are required to make desserts more unique. Being a businesswoman, she accepts that client’s trust and confidence in her is the significant profit that she has earned.
Experimenting with different elements to improve the taste and make the sweet more unique gives her inspiration to try something different. Additionally, she credits it to her clients who support her trials and give crucial feedbacks if an ingredient is positively working in the sweet or not. At the starting of her business as designer sweets, she gained trust from the clients.
Being a businesswoman, Hetal Ben firmly believes that “a woman should never run from her duties or responsibilities and should learn how to balance her personal and professional life properly”.
How Hetal Jhaveri Got the Motivation to Chase Her Dreams?
Hetal Jhaveri’s husband always stood by her. Not only he motivated and encouraged Hetal Ben, but also helped her in the sweets selling business. Due to her passion and robust dedication, Monish joined her company and took charge of marketing and finance. The step taken by Hetal Ben’s husband strengthened her not to step back from her devotion. Even Hetal’s children understood her and never complained of whatsoever is happening in the house. It shows that the unity of the entire family became significant support behind Hetal Jhaveri’s success.
Making the right business decisions is not the quality of all business people. However, Hetal Jhaveri managed to make correct decisions in her life. She claimed that there were numerous opportunities in her life when she could earn a large amount of money in a short time. Several large companies came to her asking for the franchise options, but Hetal Ben refused to accept any of them. She said that the offers seemed to be exciting and luxurious as well. It could helped her to get a name in the market and reputation as well. However, she denied the proposals and said she could not permit anything to let her quality go on a toss. Designing and selling sweets is something that she cannot compromise with, and losing control over it means losing passion.
It is because retail outlets require the addition of preservatives to enhance shelf life. It is something that she has to compromise with the quality, which she cannot do ever in her life. She believes in offering satisfaction to the clients she nurtures due to which she maintains trust with them. The reputation of Hetal Ben’s business is due to the standard quality reflected from her designed sweets.
What Are Hetal Jhaveri’s Thoughts on the Radical Differences Between Businessmen and Businesswomen?
Hetal Jhaveri was asked if she feels any difference between businesswoman and businessman. She answered that males are often accepted within society to be the ones who can work or run a business successfully. However, it’s the woman who has to work on two responsibilities at the same time. Hetal Jhaveri claims that she has to be as responsible and perfect in her household work, being a businesswoman.
Being a businesswoman, Hetal Ben never felt that raising children or nurturing families is a burden for her. She loves caring for her family, as well. In today’s time, no one wants to depend on others, and everyone has the right to do whatever in which they have an interest.
Even Hetal Ben’s husband agrees with her and claims that men should not take household stuff for granted. Her husband says that Hetal Jhaveri had never run from any of her responsibilities and had been a perfect wife for her husband, mother for her children, and a most successful entrepreneur with a positive outlook on her life.
What Can You Learn From Her?
Currently, under ‘Hetal’s Home Made’, Hetal Jhaveri offers a variety of sweets, coffee, thandai, and sorbet, all in making a count of a total of 72 items. She claimed that her husband helped her lot in running professional and personal life appropriately. For her, making unique sweets was the decision. She made it her passion for becoming a successful businesswoman. She robustly thinks that everyone has to be well-prepared for the best as well as the worst part when they choose to follow their dreams.
Hetal Ben believes that it’s crucial to grow up above the gender-based differences and stop comparing opportunities for men and women. Being a businesswoman, Hetal Jhaveri wants to encourage many other women to step out and look at what makes you happy. It’s necessary to go beyond the social concepts and discrimination to come out as a winner and achieve your dreams successfully.